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Is HubSpot Worth It in 2026? Our Honest Verdict
Recommended
HubSpot: HubSpot is the smartest CRM play in the market.
Rating★ 4.4/5
Starting price$20/user/mo (Starter)
Best forGrowing businesses that want a CRM they
CategoryCRM & Sales
Who HubSpot Is Worth It For
- ✓Growing businesses that want a CRM they can start free and scale to enterprise.
- ✓Most generous free CRM tier in the market
- ✓Complete platform with Marketing, Sales, Service, CMS, and Operations Hubs
- ✓Massive integration ecosystem with 1,500+ apps
Who Should Look Elsewhere
- ✕Not ideal for budget-conscious teams at the professional tier — the price jump from starter is dramatic.
- ✕Professional tier pricing is a steep jump from Starter
- ✕Platform lock-in makes migration painful
- ✕Per-contact pricing on Marketing Hub adds up fast
Is HubSpot Pricing Fair?
| Tier | Price |
|---|---|
| Free | Basic CRM, contacts, deals, email marketing |
| Starter | $20/user/mo (Starter) |
| Pro | $890/mo (Professional) |
| Enterprise | $3,600/mo (Enterprise) |
Pricing verified March 2026.
How HubSpot Compares
| HubSpot | Gong | Sybill | Lavender | |
|---|---|---|---|---|
| Price | $20/user/mo (Starter) | Custom (starts ~$100/user/mo) | $29/user/mo (Starter) | $29/mo (Starter) |
| Rating | ★ 4.4 | ★ 4.7 | ★ 4.6 | ★ 4.6 |
| Verdict | Recommended | Best Conversation Intelligence | Best Post-Call AI | Best Email Coach |
| Free Tier |
AICores Verdict on HubSpot
HubSpot is the smartest CRM play in the market. The free tier gets you hooked, and the platform genuinely grows with your business. The paid tiers are expensive but comprehensive. If you are starting a CRM from scratch, start here — you might never need to leave.
AICores Editorial Review
Frequently Asked Questions
Is HubSpot worth the money?▼
HubSpot is the smartest CRM play in the market. The free tier gets you hooked, and the platform genuinely grows with your business. The paid tiers are expensive but comprehensive.
Is there a free version of HubSpot?▼
Yes, HubSpot offers a free tier. Paid plans start at $20/user/mo (Starter) and include additional features and capacity.
What are the best alternatives to HubSpot?▼
Gong, Sybill, Lavender are the top alternatives. Gong is best for sales leaders who want data-driven coaching and has a 4.7 star rating.
Who should NOT use HubSpot?▼
HubSpot is not ideal for budget-conscious teams at the professional tier — the price jump from starter is dramatic.. Common drawbacks include: Professional tier pricing is a steep jump from Starter. Platform lock-in makes migration painful.