FullStory Pricing in 2026 — All Plans Compared
Free
Free trial
Starter
For individuals and small teams getting started.
Pro
For growing teams that need advanced features.
Enterprise
For large organizations with custom requirements.
Is the Free Tier Enough?
FullStory offers a free tier: Free trial
The free plan works well for individual users and small teams getting started. If you need advanced features, more storage, or team collaboration, you will likely need to upgrade to the Starter or Pro plan. We recommend starting free and upgrading only when you hit a concrete limitation.
Which Plan Should You Pick?
Best if you are a solo user testing FullStory or need basic functionality without paying.
Best for freelancers and small teams (2-5 people) who need core features at Custom pricing/mo.
Best for growing teams (5-50) who need advanced features, integrations, and priority support at Custom pricing/mo.
Best for organizations 50+ that need SSO, custom contracts, SLA guarantees, and dedicated support at Custom pricing (typically $10K+/year)/mo.
Price Comparison vs Alternatives
| Plan | FullStory | Plausible | PostHog |
|---|---|---|---|
| Free Tier | Yes | Yes | Yes |
| Starter | Custom pricing | $9/mo (up to 10K monthly visitors) | Pay-as-you-go above free limits |
| Pro | Custom pricing | $19/mo (up to 100K visitors) | N/A |
| Enterprise | Custom pricing (typically $10K+/year) | Custom pricing | Custom pricing |
| Rating | ★ 4.3 | ★ 4.5 | ★ 4.5 |