Looker

Looker

Situational

Google's BI platform. SQL-first modeling layer with governed, consistent metrics.

134 reviews
Free tierHas API
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In a nutshell

Looker solves the "everyone has different numbers" problem that plagues growing organizations. LookML ensures metric consistency across the entire company. The cost and complexity are justified for organizations where different departments reporting different numbers has real consequences.

What's great

  • LookML ensures metric consistency across the organization
  • Explores provide governed self-serve analytics
  • Deep Google Cloud and BigQuery integration

Watch out for

  • Enterprise-only pricing (typically $5K+/month)
  • LookML requires data engineering investment
  • Google acquisition has created uncertainty about product direction

Best for

Data teams needing governed, consistent metrics with a semantic modeling layer.

Not ideal for

Small teams or those without data engineering resources for LookML modeling.

Pricing

Free

Looker Studio (separate, free product) for basic dashboards

Starter

Custom pricing

Pro

Custom pricing

Enterprise

Custom pricing (typically $5K+/month)

View official pricing →
How it compares
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PostHog

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All-in-one product analytics, session replay, feature flags, and A/B testing. Open source.

Grafana

Grafana

4.5

Open-source observability dashboards. Visualize any data source beautifully.

See full comparison →
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