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Lavender
AI email coach that scores and optimizes sales emails for higher reply rates
420 reviews
Free tier
The best AI email coaching tool for sales teams. Real-time scoring and suggestions are genuinely actionable, not generic. The free tier is too limited to be useful — budget $29+/mo to see real results.
What's great
- Real-time email scoring with specific improvement suggestions
- Built on data from millions of sales emails
- Teams report 25-580% improvement in reply rates
Watch out for
- Free tier limited to just 5 emails per month
- Only useful for 1-to-1 sales emails, not marketing
- Team plan at $99/seat/mo is expensive for larger orgs
Quick Facts
Founded2020
PricingFrom $29/mo (Starter)
Free tierYes
PlatformsChrome Extension, Web
APINot available
CategoryCRM & Sales
Q: What is Lavender?
Lavender acts as an AI email coach that reviews tone, structure, personalization, and length in real time, giving each email a score and specific suggestions to improve reply rates. Built on research from millions of sales emails.
Q: How much does Lavender cost?
Lavender starts at $29/mo (Starter). A free tier is available with Yes (5 emails/mo).
Q: Who is Lavender best for?
Lavender is best for sales reps who send 50+ cold emails daily and want to improve reply rates.
Q: Is Lavender free?
Lavender offers a freemium model with a free tier. Paid plans start at $29/mo (Starter).
Best for
Sales reps who send 50+ cold emails daily and want to improve reply rates
Not ideal for
Marketing teams — Lavender is for 1-to-1 sales emails, not bulk campaigns
Free
Yes (5 emails/mo)
Starter
$29/mo (Starter)
Pro
$49/mo (Individual Pro)
Enterprise
$99/seat/mo (Teams)
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AICores Editorial Review
Reviewed by AICores Editorial Team
Last updated: May 2026
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