Simple shared inbox for small business support teams
Groove is the Goldilocks help desk -- not too simple, not too complex. Perfect for teams of 3-25 who handle email support. Will not scale to enterprise.
Q: What is Groove?
Groove is a shared inbox that turns email into a ticketing system without the complexity of Zendesk. Built for small teams who outgrew Gmail but do not need enterprise tools.
Q: How much does Groove cost?
Groove starts at $16/user/mo.
Q: Who is Groove best for?
Groove is best for small teams who need a help desk simpler than zendesk.
Q: Is Groove free?
No, Groove is a paid tool. Plans start at $16/user/mo.
Small teams who need a help desk simpler than Zendesk
Enterprise support teams needing advanced routing and SLAs
$16/user/mo
$36/user/mo
$56/user/mo
Groovedoesn't offer a free trial. These alternatives do.
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Reviewed by AICores Editorial Team
Last updated: May 2026
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